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colmillo 87

BRANDING

INTRODUCTION

Colmillo 87 is a premium agave spirit brand born from the vision and passion of its founder, who sought to create a tequila that truly reflected her own tastes and uncompromising quality standards. This project emerged as a deeply personal expression, designed to carve out a space in a competitive industry where tradition and authenticity are the ultimate benchmarks. Its name—bold and distinctive—embodies strength, character, and a daring spirit that perfectly aligns with the brand’s identity.

Challenge & Approach

The Challenge: The mission was to turn a personal passion into a world-class spirit. Our client needed a corporate identity that spoke to her high standards of quality while cutting through the noise of a crowded market. The goal was to create a brand that felt both premium and deeply authentic, bridging the gap between a new entrant and a market leader.

 

The Solution: We bridged tradition and modernity. By honoring tequila’s cultural roots and infusing them with a bold, contemporary character, we developed a visual system that feels both handcrafted and refined. We moved beyond clichés, using powerful visual resources to build a logo and a brand language that radiate elegance and a unique, tenacious spirit.

Solution & Results

The outcome was a robust brand identity with a distinct personality. Colmillo 87 not only reflects the passion and vision of its creator but also projects trust and uncompromising quality—laying the groundwork for a successful future launch. Although currently in its pre-launch phase, the brand possesses a coherent and professional visual ecosystem, ready to establish itself as a high-end player in the agave spirit market. Its unique narrative is designed to resonate with both discerning connoisseurs and a new generation seeking true authenticity.

cREATIVE DIRECTOR

Gerardo Mercado

DESIGNER

Rodrigo Guerrero Hernandez

Mock Ups

Gerardo Mercado

Video

Gerardo Mercado

YEAR

2024

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